Today I was looking through the newest issue of Popular Science and happened to look at the back of the magazine, which always seems to be filled with ads for weird products. There was a full page ad for Quietus, a tinnitus treatment. Now I'm not going to make any comment on the effectiveness of this medication. Just take a look at the Amazon reviews and they can speak for me. And take a look at this Skeptic's Dictionary information about homeopathy. Quietus is a homeopathic medicine.
Anyway. What got me was not the fact that it's a tinnitus medication, but that the name Quietus certainly sounds familiar. Maybe familiar from a certain dystopian film adaptation of a science fiction novel by P.D. James. Ah yes. I Googled it and indeed, in the novel and movie, "Quietus" is a method of suicide. In the book, it's mass drownings; in the movie, it's a pill. To go back further, in Hamlet, the titular character thinks of committing suicide himself, in his most famous soliloquy, and says, "When he himself might his quietus make/With a bare bodkin?..."
Who knows what the manufacturers of Quietus were thinking? Who wants the name of their product associated with suicide, even if it's in the grand tradition of Shakespeare? Who knows? All I know is, it gave me a giggle this morning.