|(Picture via medGadget)|
Doesn't look much like a hearing aid, does it?
According to the press release, this hearing instrument is intended for mild to severe hearing loss. You have your little unit, which looks more like an mp3 player than what it is, and a headset which is supposedly suitable for hours of wear. The unit is used to switch channels on the aids as well as handle noise, feedback, and volume. There are also four 'modes': standard, music, party, and indoors.
One interesting thing about it is that it can be recharged in a cradle or you can use standard AAA batteries for it. Nice - no expensive, special batteries needed.
I thought this was interesting. From the looks of it and the fact that it includes "party" mode, I thought it would be marketed towards young adults. A visit to their website changes that perception, though. It's intended for people in adult communities/nursing homes and for people who are prone to misplace their hearing aids.
If you took out the wires and add an SD slot for listening to music, I wouldn't be surprised to see this marketed towards young people as well.